The client:
A Big Data and Adtech start-up needed a strategic review prior to its next funding round and
support in producing its Information Memorandum.
The brief:
Trova was engaged to assess:
- The programmatic and display advertising value chain
- The competitive landscape
- The market size and opportunity
- Produce components of the company’s Information Memorandum
The approach helped us
turn that knowledge into a rich,
meaningful and commercially
valuable solution.
The solution:
Trova held various workshops with the target company’s management team to fully understand strategy objectives, technology, customer base and product roadmap. The Trova team then undertook a deep dive qualitative and quantitative study of the programmatic and display advertising market.