The client:

A Big Data and Adtech start-up needed a strategic review prior to its next funding round and
support in producing its Information Memorandum.

The brief:

Trova was engaged to assess:

  • The programmatic and display advertising value chain
  • The competitive landscape
  • The market size and opportunity
  • Produce components of the company’s Information Memorandum


The approach helped us
turn that knowledge into a rich,
meaningful and commercially
valuable solution.

The solution:

Trova held various workshops with the target company’s management team to fully understand strategy objectives, technology, customer base and product roadmap. The Trova team then undertook a deep dive qualitative and quantitative study of the programmatic and display advertising market.